From slowing consumer spending to Trump's tariffs, Q1 2025 brought mounting pressures to the beauty industry. In such uncertain times, making strong consumer connections and maintaining brand equity became more critical than ever.

The Cosmetify Index Q1 2025 highlights the brands that managed to maintain success despite challenges in the three months ending March 31. To create the list, Cosmetify analyzed top beauty brands by tracking their social media following, engagement, and Google search volume. As the year kicked off, Huda Beauty dominated the index by beating its competitors by several points, driven by its impressive social media following of 67.6 million. 

BeautyMatter breaks down the rest of the Cosmetify Index Q1 2025 key findings. 

1. Huda Beauty
   • Combined Followers: 67.6 million
   • Average Engagement Rate: 1,095.71%
   • Q1 Searches: 823,000 (+22% YoY)
   • Overall Score: 10
     
     
2. Fenty Beauty
   • Combined Followers: 16.4 mil
   • Average Engagement Rate: 1,125.05%
   • Q1 Searches: 673,000 (0% YoY)
   • Overall Score: 3.1
      
3. NYX Professional Makeup
   • Combined Followers: 15.38 million
   • Average Engagement Rate: 1,062.87%
   • Q1 Searches: 823,000 (+22% YoY)
   • Overall Score: 3
      
4. Dior Beauty
   • Combined Followers: 15.3 million
   • Average Engagement Rate: 328.15%
   • Q1 Searches: 135,000 (0% YoY)
   • Overall Score: 2.9
      
5. Rare Beauty
   • Combined Followers: 12.7 million
   • Average Engagement Rate: 984.65%
   • Q1 Searches: 1,000,000 (0% YoY)
   • Overall Score: 2.9
      
6. Charlotte Tilbury
   • Combined Followers: 9 million
   • Average Engagement Rate: 861.15%
   • Q1 Searches: 1,500,000 (−18% YoY)
   • Overall Score: 2.7
     
     
7. e.l.f. Cosmetics
   • Combined Followers: 9.5 million
   • Average Engagement Rate: 1,119.07%
   • Q1 Searches: 201,000 (−33% YoY)
   • Overall Score: 2.1
     
     
8. Sol de Janeiro
   • Combined...